Micromax wins series title rights for 2014-15 season

Star India were the only company to submit a bid last year

Star India were the only company to submit a bid last year

Image courtesy of: ESPNcricinfo

Micromax have won the Board of Control for Cricket in India’s (BCCI) series title rights for the 2014-15 season.

Micromax will pay Rs 20.02 million for every international match that is held in India. However, during the 2014-15 season, India will only play the West Indies at home in October.

But, Micromax has also been given the rights to five major domestic tournaments, including the Ranji Trophy.

Just like last year, Micromax were the only company to submit a bid. Star India won the rights last year after agreeing to pay the base price of Rs 20 million.

BCCI secretary Sanjay Patel stated that no one else bid for the rights since there was “only one series slated for the rights cycle”.

Patel added that the BCCI are expecting a larger number of bids for the next rights cycle.

“By the time the next tender would be floated, market conditions would have improved,” Patel said. “Besides, the new FTP cycle would have started and we will be better placed to evaluate the situation.”

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