Stokes loses sponsorship deal with New Balance

Ben Stokes New Balance England cricket

Ben Stokes will no longer be sponsored by New Balance

Image courtesy of: Zimbio

Things continue to go downhill for England all-rounder Ben Stokes as he has been cut by New Balance, who supplies him with all his kit.

Stokes was recently withdrawn from England’s Ashes squad as the investigation into his alleged street brawl outside a nightclub in Bristol continues.

Stokes was arrested in the early hours of September 25 and held overnight on suspicion of causing actual bodily harm.

However, the incident in Bristol was not the reason why New Balance dropped Stokes. It was in fact to do with the 26-year-old apparently mocking the son of British celebrity Katie Price.

Price’s son, Harvey, suffers from autism, ADHD, Prader-Willi Syndrome and blindness.

New Balance confirmed that their contract with Stokes, which is supposedly worth £200,000 a year, has been terminated.

“New Balance does not condone behaviour by our global athletes that does not match our brand culture and values, and therefore we have ended our relationship with Ben Stokes, effective October 11, 2017. We will not provide further comment,” the company said in a statement.

Stokes has issued an apology for his behaviour via Twitter, saying: “Earlier this year I was a shown a clip of Harvey being asked on Loose Women how he responds to internet trolls. I loved Harvey’s directness with his responses – he said what most of us think but perhaps aren’t brave enough to say, let alone on live TV.

“I foolishly attempted to copy the clip after I saw it a few times. I should never have done this and I am so sorry. It was absolutely not my intention to offend Harvey, Katie or anybody else.

“I have written to both Harvey and Katie to say sorry and prior to this offered to meet in person at the end of last month with a view to also getting behind their petition about online bullying. I do hope I can put this right.”

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