ICC signs biggest-ever broadcast partnership

This is the biggest broadcast deal the ICC have ever signed

This is the biggest broadcast deal the ICC have ever signed

Image courtesy of: The International Cricket Council

The International Cricket Council (ICC) have signed their biggest-ever broadcast partnership with Star India and Star Middle East.

According to reports, the Star group now have the audio-visual rights for all ICC events from 2015 to 2023.

While details of how much the partnership is worth was not revealed, it is understood to be significantly higher than all the previous broadcast deals the ICC have made in the past.

The ICC revealed that there were two rounds of bidding for the audio-visual rights and that they had received bids from 17 different broadcasters from all around the world.

The decision to award the Star group full audio-visual rights was made by the ICC Business Corporation (IBC) during a meeting at the ICC headquarters in Dubai on Sunday.

Speaking about the securing the rights to air all ICC tournaments from 2015 to 2023, Star India CEO Uday Shankar said: “We are delighted and honoured to extend our partnership with ICC. This is a tribute to Star’s commitment and ICC’s trust in our ability to take the great game of cricket to the next level. Star will constantly attempt to reinvent the viewer experience to make cricket bigger and bigger.”

ICC chief executive David Richardson was ecstatic that Star will continue to be the ICC’s broadcast partner.

“This agreement guarantees more money for all our Members, thereby underpinning the growth and development of the game,” he said. “Star has been an excellent partner for the ICC during the current rights cycle, promoting and supporting ICC Events and cricket in general in the sub-continent, and I am pleased that we now have a chance to build on that success over the next eight years on a global level.”

ICC chairman Narayanaswami Srinivasan added: “We are delighted that our partnership with the Star group has extended to the next cycle of ICC Events. This illustrates the strong relationship we have built in the current cycle and the value we have delivered since 2007.

“Star has an outstanding reputation as a sports broadcaster and has played an integral role in promoting and growing the game by taking coverage of ICC Events to a truly global and record-breaking audience, and we look forward to this continuing for another eight years.

“This commitment for the next eight years will ensure greater stability for ICC Members as well as increased funding for developing and established countries. Emerging nations will have access to the largest funding resource in the history of the game and the Board has fully endorsed this framework as the best means of safeguarding the future of the sport.

“The level of investment committed by Star shows that the game is stronger than ever before and hopefully with this financial stability for the next eight years, we can implement plans to strengthen and grow the game further, making it an even bigger and better global game.”

England and Wales Cricket Board (ECB) chairman Giles Clarke, who is also the chairman of the IBC’s Finance and Commercial Affairs Committee, believes that this partnership will benefit everyone.

“This innovative and exciting partnership will underpin the long-term financial health of the global game and provide real stability for all our Members,” he said. “It will help the ICC and our Members to grow participation in areas such as the women’s game where there have been great strides made as well as supporting the emerging nations. This deal benefits all ICC Members and will allow them to improve their competitiveness and public interest in a targeted and sustainable way.

“This is a momentous day for world cricket which highlights the great commercial attractiveness of our sport and the ever increasing levels of interest in our outstanding world-class events.

“The partnership will also guarantee increased promotion and marketing of the game in key markets across the globe.”

 

The following ICC Events are included in the audio-visual rights packages:

 

ICC major global events:

 

ICC World Twenty20 2016 – India

ICC Champions Trophy 2017 – England and Wales

ICC Cricket World Cup 2019 – England and Wales

ICC World Twenty20 2020 – Australia

ICC Champions Trophy 2021 – India

ICC Cricket World Cup 2023 – India

 

ICC qualifying events:

 

ICC World Twenty20 Qualifier 2015 – Ireland and Scotland

ICC Cricket World Cup Qualifier 2018 – Bangladesh

ICC World Twenty20 Qualifier 2019 – TBC

ICC Cricket World Cup Qualifier 2022 – Zimbabwe

 

Other ICC events:

 

ICC U19 Cricket World Cup 2016 – Bangladesh

ICC Women’s World Cup 2017 – England and Wales

ICC U19 Cricket World Cup 2018 – New Zealand

ICC Women’s World Twenty20 2018 – West Indies

ICC U19 Cricket World Cup 2020 – South Africa

ICC Women’s World Cup 2021 – New Zealand

ICC U19 Cricket World Cup 2022 – West Indies

ICC Women’s World Twenty20 2022 – South Africa

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