“I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time”

Image courtesy of: Zimbio

Legendary India batsman Sachin Tendulkar has been appointed as the ambassador of the 2015 World Cup, which will be held in Australia and New Zealand.

It is the second successive time Tendulkar has been asked to be the World Cup’s ambassador after he did it in the 2011 edition of the tournament as well.

As the tournament’s official ambassador, Tendulkar will be responsible for promoting and enhancing the World Cup’s reputation and image.

“I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time,” Tendulkar said. “After playing in the last six editions, the upcoming World Cup will be a different experience as I will follow it from the sidelines. It could probably be comparable to the ICC Cricket World Cup 1987 where I was a ball boy, enthusiastically cheering every ball.

“The excitement of the World Cup grows with every new edition and this year’s host nations, Australia and New Zealand, are known for their sporting culture, great cricket facilities and knowledgeable crowds. Lifting the World Cup is every international cricketer’s quest and the tournament brings out the best of individuals and competing teams.

“The image of the champion team lifting the World Cup inspires many youngsters around the world and gives them a dream to chase – a dream which I fulfilled after 22 years of relentless pursuit by being part of the victorious Indian team in 2011.”

International Cricket Council (ICC) chief executive David Richardson added: “The ICC is delighted to once again have Sachin as an Ambassador for its biggest and most prestigious tournament. Sachin is not only an inspiration to cricketers but to all sportspeople for his endurance, perseverance, talent, personality and commitment to the game.”